Vintage déjà-vu

A/W 2011 season brings back both the 60s and the 70s, reasserting that vintage is definitively here to stay.

But what do “real people” go for, when it comes to shopping?

I’ve been asking it to Shoreditchers, where vintage is not just a trend but a true lifestyle.

By Val Moro

Time to raid your grandmother’s wardrobe in search for that piece that will make your look unique.

For those addicted to high end fashion and the trends seasonally set by the industry, catwalks at both Paris and Milan fashion weeks showed a true interest in putting vintage in the limelight.

Heritage brands such as Gucci and Prada picked up, respectively, the most glamorous side of the Seventies and a certain playful approach from the Sixties.

That is, femme fatales against (unconventional) dolly girls.

Which look is going to win? Trendsetters and buyers from all over the world have different views on that, while the street has extremely clear ideas about it: always keep an eye on what’s going on around you, but in the end do it your own way.

No matter what glossies say.

Sportswear from the 80s

Andrew, 29, freelance art director from London.

He's definitevely got a thing for the 80s.

His love for sports is reflected in his passion for 80s sneakers (even if right now he's wearing Chuck Tailor All-Stars), which he usually buys in selected vintage stores around London.

Report by Val Moro

Prints galore from the 70s

Adam, 28, unemployed (for the moment!) from Nottingham.

He likes the use of prints and graphics of the 70s.

He's got a huge collection of printed shirts, and he loves his Pan Am shoulder bag.

Report by Val Moro

Nerd is the new cool

Lulu, 21, shop assistant at Brick Lane's Rokit.
She loves 90s' nerdy outfits.

For a girly touch, she likes sparkling details such as glittery make-up and bright nail varnishes.
Her source of inspiration are tv shows such as "Daria" and "Freaks and Geeks".

Report by Val Moro

Seventies allure

Ria, 17, high school student from London.

She likes the 70s boho look.

Her favourite garment is the iconic wrap dress, while for accessories she likes wide brimmed hats.


Report by Val Moro