The style of the street

By Gabriella Albuquerque

This situation is common in London: you are on the streets, you suddenly see a person so full of personality and style that you can’t look away. Am I correct? The fact is the clothes themselves do not necessary draw attention, the most important thing is the mix of style with charisma and persona.

In Covent Garden, for example, this is always happening with me. We can see a lot of types of styles and street fashion. And, you know, study fashion journalism or design isn’t just know about labels or magazines, like Vogue. The streets are like a real book, you can learn about what the people really use. And more, why they use this? Actually, clothing is always more than just clothes.

For the photographer Gorde, for example, labels aren’t something important. “I prefer buy clothing in unknown stores and mix with my accessories, is more particular”, she said. For her, fashion is being free. But for the student Andrew is good learning about street style and is essential knowing about brands because he studies fashion design.  

So, when you go to the streets and talk with the people about what they are using, you can understand what exist behind the clothes. Who would know what the favourite brand of Jemane is if she doesn’t said that? “I love Fred Perry and the style of his clothes”, she said. Sometimes clothing doesn’t say everything about the people. Is essential for fashion journalists and designers learn about people too, not just about clothing and labels.

After all, are people who wear the clothes and inspire us.