A/W 2011 season brings back both the 60s and the 70s, reasserting that vintage is definitively here to stay.
But what do “real people” go for, when it comes to shopping?
I’ve been asking it to Shoreditchers, where vintage is not just a trend but a true lifestyle.
By Val Moro
By Val Moro
Time to raid your grandmother’s wardrobe in search for that piece that will make your look unique.
For those addicted to high end fashion and the trends seasonally set by the industry, catwalks at both Paris and Milan fashion weeks showed a true interest in putting vintage in the limelight.
Heritage brands such as Gucci and Prada picked up, respectively, the most glamorous side of the Seventies and a certain playful approach from the Sixties.
That is, femme fatales against (unconventional) dolly girls.
Which look is going to win? Trendsetters and buyers from all over the world have different views on that, while the street has extremely clear ideas about it: always keep an eye on what’s going on around you, but in the end do it your own way.
No matter what glossies say.
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